Case studies

Work, written up honestly.

This is where engagements will be documented: what the business faced, what was decided, and what followed. The first entries are being prepared with client permission, and nothing will appear here that did not happen.

How each one is written

  1. i

    The situation

    Who the business is, what they were trying to do, and what felt stuck.

  2. ii

    What I found

    How positioning, marketing, sales and operations connected, and where they pulled against each other.

  3. iii

    What we decided

    The priorities, in order, and the reasoning behind each one.

  4. iv

    What happened next

    Reported plainly, including what took longer than expected. Strategy is long-term work.

Interested in being one of the first?

If you are a small business owner or an early-stage B2B founder working through a strategy question, tell me what you are facing. Some engagements may be written up, always with your approval.

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